Becoming a Phygital Bank

Digitalisation has become a key objective for banks who can’t afford to be encumbered with legacy ways of doing business. But what if the future lay beyond digitalisation? 

Phygital is the merger of the most successful aspects of online and offline to create a complete, uninterrupted and satisfying customer experience. This process involves the creation of data-driven consumer-centric products and services through a more in-depth understanding of the customer’s wants and needs.

In this white paper, we cover:

• Why Phygital is the ideal approach when wanting to take banks to the next level
• The limits of digital banking and why it’s no longer satisfying customer needs and expectations
• The new phygital cognitive architecture and how it can be used to achieve an immersive banking experience
• How Phygital delivers results and why you should start the process right now