User experience design (UxD) shapes many of the products and services that surround our day-to-day lives.
- Taking complex systems in the operational environment into account with a 360° contextual approach to design.
- Taking into account the realities of human cognitive abilities and workloads to avoid overloading users with information during critical processes.
- Understanding, addressing and complying with all industry regulatory requirements in applying the standards for which any system is required to be designed under.
- Addressing not just the goals of a system, but the anti-goals – the things a system must avoid as an outcome.
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